At the last moment, the kids cross paths so that granddaughter goes to grandpa, and grandson goes to grandma (to bake cookies and make the beds, I suppose). Also, TV ratings show a slightly higher audience for minorities, but whites typically make up a majority portion of overall ratings. I think theyre trying to sell ideas..I just dont know what ideas theyre trying to sell. being represented in advertising, or anywhere else in media, but when you focus ads on anything other than what youre trying to sell, youre hurting yourself. Some brands are particularly popular with people of different races. And youre right. I also notice that when there are white people in commercials with blacks very often the black people look good, trim, sharp, intelligent and the whites look scraggly, dorky, fat, dumpy. As a blue-eyed blonde woman, I havent seen anyone that looks like me in tv commercials for quite some time. And. Great post, Anonymous. . I watched a fascinating interview on the Ruben report about an investor who talks about how, after the 2008 crash, Black Rock and other houses started actually pushing the fake green and inclusion narratives, posing as the investors voice, saying the general public wants this social awareness in companies. Youre not alone in that theory, Anonymous. All Im saying is that occasional mixed race ads or poc ads are fine if they mirror society, but when the viewing public is being indoctrinated by depictions that far outnumber real world representation in an effort to alter perception its problematic, yes, whites need not apply = discrimination .they should file a lawsuit. However, 90% of those are Asian and hispanic interracial marriages. Start by consulting diverse communities through surveys, advisory or focus groups to understand their concerns or perspectives on a given topic. This has been decades in the making, and has been very subtle and well planned. Link to page at The Spectator: https://www.spectator.co.uk/article/a-post-racial-world-the-last-white-man-by-mohsin-hamid-reviewed, Link to article: https://apnews.com/article/nhl-sports-hockey-race-and-ethnicity-racial-injustice-1fc28e1d7db391c2bec6203fa19fda1f. Nope. Of course, when I searched with Google for this, nothing would show up. Making them susceptible to the rants off the conservative right. God forbid somebody appropriates the wrong thing. If black people (12.4 percent of the population) were represented proportionately in TV advertising, just 3 out of every 25 characters would be black. And yet when it comes to white males we dont complain about micro aggressions because were too busy being hit with actual-in-your-face aggression which society seems to find acceptable, e.g., patriarchy, toxic masculinity, mansplaining, manspreading, all the worlds ills are the fault of the European male, etc. Or they have a political agenda better served by a belief there are more minorities. I went on a two month road trip Nov-Dec. 2020. They see friends and relatives dropping dead from the Jonestown jab and wonder why. I dont care if you want to throw in a black family here and there on TV but leaving out all whites and other races for that matter, is not diversity! Etc. Nope, youre all wet, Anon. That think our lives are for their amusement and manipulation. In fact, I believe that *most* people notice the out-of-whack representation in todays TV commercials. movie industry, Silicon Valley, Wall Street, Madison Ave, etcIs it any wonder theres a whole lot of white folks who are incredibly angry and feel threatened that their way of life is quickly disappearing? Beautifully written! So now, some black people are using their skin color to get their way and win the ghetto lotto. Love your post, Kinchan. And that the belief in a God or divine spark within is a total lie. Im starting to say words I never dreamed Id say a few years ago when I once again see these commercials. Be loud! Staying silent is part of how we got here in the first place. Protest, boycott, call, write letters. I am so tired of this. Everybody knows black people dont go hiking in Sedona and the Grand Canyon and go skiing and mountain biking and four wheeling, and their households never look like the ones on TV theyre filthy and full of rage and violence thats where their kids learn it and grow up to be criminals! Share Real Customer Stories. People are getting tired of BLM and lgbtq. EVERY commercial is mostly blacks. They see white erasure in western culture and wonder why. I searched around and found this. Your spot on thats whats going on with todays cancel culture propaganda.its not right to be white in our current society. Why do we constantly try and guess? This was a sheep in lions clothing for the blacks, the greatest giveaway and dumbing down in history. Once the Romans went down that path their society began to fail. Have people from those groups get involved in developing and reviewing the content you plan to use. I believe youre right on the money from your refusal to use Google services all the way through to your predictions for the end of the dollar. Advertising isnt doing the people or themselves any favors. Much like in the 1980s in the early beginnings of the S&L downfall, I banked at an S&L. Hispandering. Who knew? The female chromosome is XX, the male is XY. Click the DOWNLOAD NOW button for the full report. Sixty percent of American consumers consider diversity in advertising to be important and a further 40% have turned away from brands they felt weren't inclusive in their advertising. But God save the queen Kim, she will change this all in a generation or two. For the past many decades and, I would argue, especially since 2008 we have been living in a world where race is used as a cudgel to divide us. Just like I resent, though I am a woman, that when a white man usually on psychiatric drugs goes nuts and shoots people, its white rage right along toxic masculinity and other clap trap. Always good to hear from you, Robert. Its so stupid. I am a somewhat older fellow, and looking back, single events and changes never seemed sinister. I just dont think theyre really selling products anymore. What Works For Diversity And What Doesn't? I have just about quit watching network television. Thank you . Witness all of todays current news stories about educators (including elementary- and pre-school teachers) in our public schools and universities promoting curriculum about gender identity, trans ideology, sexual fluidity, and so much else without parental consent. This is all about control. Because of course, white men are the only ones who ever mansplain. You make some good points, Don. Representation in advertising had already started to become untethered from reality prior to August 2014, when the Ferguson, Missouri riots erupted following the fatal shooting of Michael Brown by officer Darren Wilson. 99% of commercials and print ads for gyms, boxing clubs, basically any physical activity shows women. But, as with most things, acceptance is growing as the real world begins to catch up. This cheap advertising is called Video Ad Creative. They parade black people around to try and prove that most blacks can be upstanding. Yep. Advertisers are 'trying too hard' to demonstrate diversity | Daily Mail Online Channel 4 YouGov poll looked at representation of BAME and LGBT communities Broadcaster claims that brands are. . They were landed, like me. I think the problem for most people comes when they perceive that brands and advertisers are purposefully using their commercials to push social and political agendas. White kids, really all American kids regardless of race, are being Blacked/Africanized we can easily see. Art to be good, has to reflect truth in nature and if doesnt, then it is propaganda. In reality the actual investors have no clue how their portfolios are being used. Who built this country? Where were all of these companies five years ago. To get more information about these cookies and the processing of your personal data, check our Privacy and Cookie Policy. Yes, all races should be in commercials, (I never thought I was prejudiced Im beginning to wonder) but I look up at the TV during the commercials and I think Im living in Kenya! . Between the low-IQ programs, terrible commercials, and fake corporate news, there isnt much to watch anymore on the old boob tube. Could it be the NHL is overwhelmingly white because of demographics, history, and lifestyle choices in large part? If Im watching TV, and there are, say seven commercials on before another, often annoying, show promo during the long commercial break, six out of the seven commercials have black people, or mixed couples. Opinion: Forced diversity is ruining your favorite forms of entertainment We need media companies to focus more on inclusion, less on checking boxes The changing face of TV. Theyre the ones producing the work. The high-end advertising being geared towards blacks is so unrealistic! How TV ads perpetuate anti-Black racism - Quartz As a guy who runs a blog focused on advertising, I feel compelled to follow the social media accounts of industry trade publications such as Ad Age, Adweek, and Digiday. Yes, just like race, the mouth-breathers behind all of these so-called equity movements have gone way overboard with regard to the representation of womens bodies. Even Beyond just the ads, if black people make up 12% of the country why are there so many channels on Cable I counted 18 of them but had the word black when it came to the HBO and the Starz and Showtime movie Networks could you imagine if there was something anywhere on TV that was called White Entertainment or white HBO? There are WAY TOO MANY FOLK EARNING their LIVINGS! Individuals with negative motivational values are in fact dangerous regardless of their skin color! . Check our Privacy and Cookie Policy for more information. I appreciate you widening the discussion to include the very real and destructive impacts on families and societies. But then, were seeing a lot of men get to compete in womens-only sports these days, so I can only assume that the people behind all of this are terribly confused. I am amazed that the conversation of this topic has been started. I too am a die hard liberal when it comes to social issues but bristle at the not so subtle attempts to disenfranchise the white race and even the male gender. I hope advertisers read this! Some say they. Recently, I too have seen greater representation of Asians and Hispanics in commercials, while the over-representation of blacks has stayed about the same. Advertisers, be aware Im not alone. Should we start shutting down and burning down communities to highlight this fact? That platform is nearly as bad as Facebook in its censorship of free speech. It would be more accurate to describe the situation as a forced lack of diversity being stripped away over time as media companies seek larger profits. They are a very loud and sometimes violent minority. I have no reason to protest but seeing it recognized and discussed just made my day! Why is this happening? Exactly everything Ive been thinking and seeing too. And yeah, all this emasculating of males is clearly entirely the fault of the feminist movement I detest these kind of women. Perfectly coiffed. Were mostly a bunch of self-reliant ranchers, farmers, and cowboys in my neck of the woods and dont relate much to any of this urban minority messaging sorry. Every victim needs a villain. The immigrants will be so happy to be free and have a chance at Western lives that they will vote for the liberals who bussed/planed/sailed them in. Ive wanted to ask a black person if they dont just feel really insulted by all this. If your employees represent different genders, ages, races, political beliefs, ethnicities, physical abilities, sexual orientations and so on, your campaigns will be authentic without even trying. Frankly I have NO idea what to do about this, EXCEPT ALERT THE MEDIA so those folk DONATING to these organizations WILL NOT HAVE MILLIONS of $$ and in some cases (BLM) 100s of MILLIONS. The foreign-born population was only 5% in 1965 compared with 14% today. And the matchmaking app ads show black people or gays. Who is committing the crime currently?.. A breath of fresh air. And again, your comments about the roles blacks have in commercials were dead on. This blatant punishment of white males should be illegal, as it should be to all races of people. Glad you found us, Kristen. The culture is rife with this stuff now . And in print ads, commercials, etc. All the rights and benefits one could have living in an urban area ARE afforded to all. This is hard to explain as the Asian population is larger in UK. I do think there are definitely some sinister forces intermeshing here globalism, socialism, and extreme greed. Sadly, its just one more example of advertising professionals being crap at their jobs, as half-hearted efforts like this fail miserably to engage or connect people or pass the smell test with anyone. its almost exclusively black man and white or Asian woman. It seems like a no-brainer, but this means that ads targeting more diverse . Then form your messaging and campaign strategy from there. The roles have changed and girls no longer need to be saved. That was . Sometimes it is important to intentionally choose a diverse group, but keep the balance so you dont color-wash your efforts. Its my belief that all these things are doing harm and serious damage and just pissing people off even more. I am not a racist. Thats a hefty payload of Truth you just dropped, Kris. I doubt either are accurate. https://en.wikipedia.org/wiki/Brother Thanks for reading. Ever see a hiking ad with people of color (POC) that look completely out of place? Its so common that you just eat your breakfast and go hm why dont those people in those neighborhoods do something about that? Good response posts too. Likewise, movies and TV shows should be about stories, not propaganda, and the same goes there. And the further on the holiday season it goes, it seems only black people celebrate Thanksgiving and Christmas, oh unless they have white family or neighbors who they graciously invite over. Thank goodness somebody voiced what I have been thinking for days. I usually watch Restaurant Impossible on Thursdays, but now after seeing coming attractions from the last two weeks, and coming attractions of him helping only all black restaurant owners, I will stop watching until he puts white people back on his show. Although both are paying a price for it, the losses in revenue are apparently seen merely as an investment toward the cause. Tell me how many national product ads meet that mix? To that end, Tubi is actually a pretty great (and free!) Forced diversity is not working for me. That black Americans wouldnt be able to vote if they cant mail in their votes because they would have no way to get to a voting booth on election day, or that there are no bus routes to some voting booths, as if black Americans can only use public transport and dont own vehicles. If I were to judge America from its advertising I would believe 90% of its population was black, and that white females could only be in relationships with black males and white males dont exist. Are advertising people those unassailable paragons of virtue we all know them to be attempting to assuage their guilty consciences for all the systemic racism they see in every nook, cranny, and crevice of America by meeting some kind of quota? Your comment reminds me of the former Levis jeans executive who just published a book about how woke capitalism at the company got her ousted from her dream job. Remember the Starbucks red cup debacle from a few years back? Below are industry tips on just a few of the steps that brands can take to make a positive . Oh and PS: I hadnt noticed how they portray the white men (Im not a white man but some have said theyre the burglars in home alarm ads) but I Have noticed that all the big dopes who dont have the right insurance or are so stupid as to shop at the wrong stores and buy the wrong products are White! Diversity is not forced because it's bad; it's forced because movie studios are trying to seem "woke" and are profiting off minorities' hopes to see themselves onscreen. And if many people still choose not to intermarry, so be it. Statistically this means that the child is more likely to struggle with identity, self confidence, material and financial stability and even a higher paying income. Im waiting to see when the Sound of Music turns black and Maria Von Trapp evokes a black rapper. And it is almost assumed at this point that every other couple is either interracial or gay. The textbook definition isnt quite right to me. There are very few ads that are unique in some way, interesting, relatable, maybe even make me laugh and actually highlight the friggin product. Neutral is burying your head in the sand. Gawd, I am glad I am not the only one who is bothered by this (catalogs). That is their target. Fortunately, the topic had been on my list for a while and I swear it was you (or perhaps another Cranky reader) who was brave enough to broach the subject in one of the comments sections. It can create feelings of resentment among otherwise fair and good people such as yourself, which I assume is exactly the opposite of what these brands and advertisers are meaning to do. The ANA asks you to accept cookies for performance, social media and advertising purposes. So this makes for a huge boulder rolling down the hill with great momentum. I suspect the marketing person has they gender, birthing person, 28 years old, white, in a cube on Madison Avenue, nose ring and purple hair. [Same goes for Indian Americans the departments led by Indians were the same: 80% Indians, a few whites, a token far East Asian, a token Hispanic, no blacks]. The remote is the best thing invented and silence is golden. With respect to simple gender, 90%+ of print and television ads for gyms and exercise equipment feature women. When relationship of ANY type is broken, it requires both parties to take some level of personal responsibility to make amends that genuinely last. Take this recent tweet from Adweek promoting an article condemning Western brands and advertisers for overlooking the vast and diverse Muslim population and thus contributing to the proliferation of stereotypes and prejudice. The only thing I can guess is advertisers are trying to social engineer society. Tribalism isnt going anywhere ever. How can a company make any money by only advertising to %15 of the population. Poll People On What Diversity Means To Them, Whatever happened to asking people? 3. All it is is black people getting into positions of power and choosing their own just like the racist people do (yes, there are racists in every community). its not like EVERY black person agrees with both and therefore is a self-contradicting blowhard. Being Ethical. This diversity crap has to end but it seems to be caused by companies so they promote ethnic groups in fear of retaliation that they are not representing other communities. Is it just me, or is the world falling apart? We are headed in the same direction. Giving in to these groups of people and cults. Which is just sick, because the attack on white, Christian culture and values is pretty obvious at this point. As a White woman, Ive never had any interest in interracial. Ever since George Floyd, it seems that forced diversity has really gotten out of hand. Click to share on Facebook (Opens in new window), Click to share on Twitter (Opens in new window), Click to share on LinkedIn (Opens in new window), Click to share on Pinterest (Opens in new window), claiming that white people are undercounted, ethnic minority consumers actually prefer to see white people in ads, an article condemning Western brands and advertisers for overlooking the vast and diverse Muslim population, this survey from YouGovAmerica, Muslims account for just 1 percent of the U.S. population, their purchasing power is growing 70 percent faster than that of non-Latinos. For example, how often do you see a father and son interacting in a commercial. So much truth here, especially in the fact that so many political, social, and religious agendas and conventional wisdom are driven by big-money corporations (Pfizer, anyone?). We are wanting to reflect our audience back to them but now its incredibly hard to find Caucasian, rural looking Americans even in stock imagery. Therefore, not only does the new definition fail to capture the full meaning of racism; the definition is itself an example of the anti-white racism being taught to our children.. Political leaders on both sides of the aisle continue to enrich themselves while we pay the price, war is big money and it is used as a distraction from from the things that are usually going on right under our noses. I have no problem with people from different cultures, perspectives, etc. Advertisers are 'trying too hard' to demonstrate diversity The sad part is, as you said, seeing this absurd over-representation of black people day in and day out begins to do more than just annoy after a while. In watching TV from the US, my tico friends say to me things like: wow white people arent important in the US. Expert Panel, Forbes Communications Council. I came from a very poor background and when I was applying for college there were grants for every demographic under the Sun save for straight white males. ELI5: What is forced diversity? : explainlikeimfive And he is presented as stupid, while the shorter dark-haired skinny nerd is the good guy. Its shallow and degrading. Whats the difference between self-identifying as a feline instead of a different gender. Now Im actually paying attention to these commercials but not for the reason the advertisers are shooting for. Do not lie, do not cheat, and do not steal from anybody or anything. You are born with them and cannot change them no matter if one surgically destroys what they were born with, or hormones one takes. Different strokes for different folks, Bob, but you have to admit, the man knows the Constitution. It MIGHT be saying, instead, that there is no way any one is taking a chance to piss off a black Karen who thinks the buffoon or clueless black person is a form of a micro-aggression, or subtle racism, or some baloney like that! In England now this also the norm, where the percentage of black people is less than America. I closed it down soon after I closed down my business. A large percentage of the tv commercials are of course pushing social justice of one sort or another. Also, try to find episodes of Max Headroom from the 1980s, early 90s. Orthere are a lot more blacks in America than I thought. 8. I am glad I am not the only one who has noticed this trend lately. Not to mention that the sacred cow that feeds and finances most of the media is never called out. Thats one of the things that bothers me most about this topic brands and advertisers and everyone else banging on endlessly about racism and diversity and inclusion, and then doing absolutely nothing fair, honest, equitable, or meaningful when they have the opportunity to actually be the change they say they want to see. I plan on leaving the USA, if my husband and I have kids I dont see a promising future here for White children. Walt is rolling in his grave.. Youre not alone. Not to get too political here, but the progressive mind-set is akin to that of a sledgehammer when instead, precision instruments are called for. Gay Couple spends time together outdoors. I, for one, really appreciate your post, and might suggest that in todays political climate youre not as socially far left as you think. I read with great interest everyones comments here and certainly see that I am not alone in noticing this current activity in the advertising world (not a trend as this exploded on the scene during the summer of 2020).